Meteor Logo Process
Imagining a brand for the next generation of the web framework.
A logo carries a heavy burden these days. It needs to convey the idea of the organization across varying contexts. From the favicon or twitter avatar to the banner at SXSW, a good logo is legible and expressive in every instance.
Refining 7-lines Mark
After finding a good concept for the mark, I refined the form and took time to explore logotype options with tests of different orientations and sizes.
- Rotate to 45° angle. Adds of speed and movement.
- Round the front to make it more meteor-like.
- Refine line intervals and overall shape.
Meteor is a forward-thinking framework. I looked at five geometric sans typefaces for their perpetual progressive style.
Website & Stickers
With the weekend coming to end, I wanted to explore a few applications of the logo. Images link to larger versions.
Nothing came from my application but I enjoyed working on an visual identity for Meteor. I hope you’ve enjoyed seeing some of the process.